What is Search Engine Optomisation?

Search engine optimisation is the process of promoting a website to achieve top search engine rankings for relevant, targeted keyphrases.

SEO (search engine optomisation) directly refers to the process of making a website as search engine friendly as possible. When this is achieved, your website has a greater chance of achieving top placement. Web users today will browse upto 3 pages of results, and then alter their keyword search. So if your website is not in the first 3 pages of your keywords, YOU ARE MISSING POTENTIAL CUSTOMERS.

The first step, is to "secret shop". Put yourself in your customers shoes. What will they type into google etc to find your services? Then look at who is on the first page of results. This is where you need to be.

Paying for Search engine rank

Paying to be listed in search engines is becoming an increasing part of companies marketing/promotion budget these days. The truth is, this can be expensive. But there is a system that can be monitered daily and result in as little as 2 Dollars a day.

Google Adwords allows you to research how much each keyword you can buy costs per click, set a daily limit, target countries or regions (ie Queensland, Australia) and select multiple keywords.

Click on the image on the right to view one of Blue Square Media's Keyword campaigns - for our target keywords of "web design brisbane" notice anything top right? (we may have drawn a red box aroung it just in case!!)


High Tech Laser Australia.
In 2004, www.hightechlaser.com.au was ranked 13th in google when you searched for "dental lasers australia". After some keyword analysis, in February 2005 the same site with the same search terms, is now ON PAGE 1 in 3RD POSITION.

View High Tech lasers search engine results in 2005

Research proves that nearly 80% of people that use the internet, use search engines to find what they are looking for. It is the greatest percentage of qualified traffic your site can get.

Even if web users dont contact you when they view your website, by clicking on your site will help maintain a healthy search engine presence. If you are on page 1 of google, you have an increased chance of being clicked on.

Target Google and Yahoo. Together, these 2 search engines generate 90% of the search engine market. That is Millions of searches EVERY DAY.

The large Search Engines are constantly updating their technology to provide web users with better, more relevant searches. So you need to monitor these changes constantly. Blue Square Media research trends and technology everyday to make sure that when google changes, so does our approach.

To get your website optomised and performing for you, contact us today.